Cupcake user guide for Ultimate Ears earphones

I recently picked up a pair of Ultimate Ears super.fi 5 Pro earphones for use on my technology site, Pocketables, and was elated (and surprised) to see this yellow and red cupcake gracing the cover of the included user guide. "Music," it says, "is not an indulgence." Cute!

This is my first pair of Ultimate Ears, so I don't know how long the company has been using the image (it's not their logo). Super.fi isn't the only line whose manual got the cupcake treatment, though, so if your love of cupcakes justifies paying hundreds of dollars (the 5 Pro retails for $250) just to get the manual, then 1) you should be running this site and 2) any of the monitors in the metro.fi or triple.fi series would be fine too.

Here's a shot of the actual manual:

And one of the earphones' retail packaging:

Pretty random, huh?